Case study

Case study

Case study

Case study

Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic

Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic

Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic

Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic

The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels

Situation

A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies

Situation

A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies

Situation

A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies

Situation

A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies

Adnexi Approach

We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:

  • Identify and profile Digital Opinion Leaders

  • Measure influence and credibility among target audiences

  • Engage in disease and product awareness efforts

  • Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content

  • Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs

  • Adnexi engaged selected DOLs to increase awareness

Adnexi Approach

We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:

  • Identify and profile Digital Opinion Leaders

  • Measure influence and credibility among target audiences

  • Engage in disease and product awareness efforts

  • Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content

  • Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs

  • Adnexi engaged selected DOLs to increase awareness

Adnexi Approach

We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:

  • Identify and profile Digital Opinion Leaders

  • Measure influence and credibility among target audiences

  • Engage in disease and product awareness efforts

  • Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content

  • Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs

  • Adnexi engaged selected DOLs to increase awareness

Adnexi Approach

We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:

  • Identify and profile Digital Opinion Leaders

  • Measure influence and credibility among target audiences

  • Engage in disease and product awareness efforts

  • Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content

  • Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs

  • Adnexi engaged selected DOLs to increase awareness

Results

  • 77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform

  • 160 related healthcare providers surveyed to measure credibility and influence

  • 10+ Influential and credible DOLs engaged in launch efforts

  • Better awareness of product and digital therapeutics

Results

  • 77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform

  • 160 related healthcare providers surveyed to measure credibility and influence

  • 10+ Influential and credible DOLs engaged in launch efforts

  • Better awareness of product and digital therapeutics

Results

  • 77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform

  • 160 related healthcare providers surveyed to measure credibility and influence

  • 10+ Influential and credible DOLs engaged in launch efforts

  • Better awareness of product and digital therapeutics

Results

  • 77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform

  • 160 related healthcare providers surveyed to measure credibility and influence

  • 10+ Influential and credible DOLs engaged in launch efforts

  • Better awareness of product and digital therapeutics

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Ready to transform your medical research and development?

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