Case study
Case study
Case study
Case study
Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic
Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic
Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic
Digital Opinion Leader Identification & Influence Mapping for Digital Therapeutic
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
The Adnexi platform finds, profiles and tracks digital opinion leaders accross media channels
Situation
A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies
Situation
A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies
Situation
A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies
Situation
A biopharmaceutical company launching an innovative digital therapeutic needed to identify influential and credible Digital Opinion Leaders to engage in launch strategies
Adnexi Approach
We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:
Identify and profile Digital Opinion Leaders
Measure influence and credibility among target audiences
Engage in disease and product awareness efforts
Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content
Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs
Adnexi engaged selected DOLs to increase awareness
Adnexi Approach
We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:
Identify and profile Digital Opinion Leaders
Measure influence and credibility among target audiences
Engage in disease and product awareness efforts
Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content
Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs
Adnexi engaged selected DOLs to increase awareness
Adnexi Approach
We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:
Identify and profile Digital Opinion Leaders
Measure influence and credibility among target audiences
Engage in disease and product awareness efforts
Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content
Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs
Adnexi engaged selected DOLs to increase awareness
Adnexi Approach
We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:
Identify and profile Digital Opinion Leaders
Measure influence and credibility among target audiences
Engage in disease and product awareness efforts
Adnexi identified, profiled and tracked Digital Opinion Leaders posting relevant content
Adnexi Influence Mapping (AIM) methodology to survey psychologists, psychiatrists and primary care doctors to measure influence and credibility of DOLs
Adnexi engaged selected DOLs to increase awareness
Results
77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform
160 related healthcare providers surveyed to measure credibility and influence
10+ Influential and credible DOLs engaged in launch efforts
Better awareness of product and digital therapeutics
Results
77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform
160 related healthcare providers surveyed to measure credibility and influence
10+ Influential and credible DOLs engaged in launch efforts
Better awareness of product and digital therapeutics
Results
77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform
160 related healthcare providers surveyed to measure credibility and influence
10+ Influential and credible DOLs engaged in launch efforts
Better awareness of product and digital therapeutics
Results
77 Digital Opinion Leaders identified, profiled and tracked on the Adnexi platform
160 related healthcare providers surveyed to measure credibility and influence
10+ Influential and credible DOLs engaged in launch efforts
Better awareness of product and digital therapeutics
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