Case studies

Discovery of digital opinion leaders in osteoporosis

The Adnexi platform finds, profiles and tracks digital opinion leaders across media channels

Results

Vibrant digital opinion leaders discovered sharing content on osteoporosis in the last year
40
  • Profiled each digital opinion leader to include full information about their activities
  • Tracked the social feeds of each DOL in the platform

Situation

An agency working in Osteoporosis engaged Adnexi to discover, profile and track digital opinion leaders in Osteoporosis. These DOLs would be contacted to be engaged in brand launch strategies.

Approach

We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:

  • Type: HCP and/or patient
  • Geography
  • Posting Language
  • Recency of Activity
  • Post frequency
  • Channels

More case studies

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  2. 14 participants enrolled through advocacy outreach, 18% of trial enrollmentRare oncology
    17 patient advocacy DOLs engaged144 discussion guides downloaded95 prescreeners in 7 months